Gambling affiliates in 2025: which programs are the top picks?

Gambling affiliates in 2025: which programs are chosen by the top? Gambling affiliates are one of the most profitable areas in traffic arbitrage, especially for arbitrageurs working with traffic from Tier-1 and developing countries. This page contains the best casino affiliate programs with high stakes, stable payouts and exclusive offers that will suit both beginners and experienced webmasters.

 

Payment models in casino affiliates

Payment models are one of the most important aspects when choosing a PP in gambling. The model you choose determines how you will receive money, communicate with the Recl and work with traffic. There are 5 popular models in gambling, each of which has its own features and advantages:

CPA (Cost Per Action)

This is a model in which the arbitrageur receives a fixed payment for a specific user action: registration, deposit to an account, downloading an application, spending a certain amount of money by a player. Such conditions, as on the site of online casino Jackpot Jill https://jackpot-jill.com/, make it particularly attractive. This model is ideal for beginners, because it allows you to quickly receive a stable income, while the web doesn't need to track the duration of activity  players... One of the main advantages of CPA is the clarity of calculations, which gives stability of payments and simplifies the work with traffic

RevShare (Revenue Shar)

The model allows the arbitrageur to receive a percentage of the revenue that the advertiser earns from referred users. The main plus of RevShare is its long-term nature, which allows you to get money even if you stop pouring traffic. Essentially you will receive a certain percentage of the player's loss for as long as they play. Revshare can have much higher payouts compared to CPA if players stay active in the casino, but you need to bring in traffic with high LTV;

CPL (Cost Per Lead)

The CPL model is that the arbitrageur gets paid for each player who fills out the form, confirms his email. Web sites prefer to choose CPL because it is more flexible than CPA, as it allows you to get income without waiting for the first deposit;

Hybrid

One of the best models that combines several payment models at once - for example, CPA and RevShare. In essence, you can get a stable profit and a bonus in the form of long-term payments. For example, an arbitrageur can receive a fixed payment for registering a player and additional profit in the form of a percentage of his losses in the future. The main disadvantage of this model is that it is difficult to negotiate with PP if the traffic is of average quality;

CPI (Cost Per Install)

CPI is a model that is used for mobile app providers. The webmaster gets paid for each installed casino app. But it is important to take into account that the user must install the application, not click on the link and start downloading. Some offers require the user to log in and use the prilka at least once.

Before choosing a payment model, you need to consider factors such as GEO type, traffic source, audience characteristics and competition. For example, for countries with high internet and mobile penetration where gambling is popular, RevShare may generate more revenue than CPA. Whereas for less developed markets or for newcomers, CPA may be more suitable.

How to choose affiliate programs for gambling

Here is a checklist for choosing a good PP:

 

Reliability of the advertiser

Check the reputation of the affiliate on forums and in reviews. If the rekl delays payments, there bad OS and low rates.

Payment models. Choose a model that matches your traffic - we talked about them above.

Geo-targeting

Select affiliates with a focus on the right countries. The right GEO reduces competition and increases conversion rates.

Type of traffic

Different affiliates accept different types of traffic: SEO, PPC, email marketing and others. If you don't have a suitable type of traffic, look for another affiliate program.

Support and materials

The best affiliates provide managers, analytical tools, access to materials and help with creatives for advertising.

Anti-fraud protection. Choose affiliates with traffic verification to avoid problems with advertisers and uprooting.

Choosing a traffic source

For a successful gambling bay, it is important to choose the right traffic source, taking into account the specifics of the target audience and geo. Let's consider the main channels:

Choosing a traffic source

For a successful bay in gambling it is important to choose the right traffic source, taking into account the specifics of the target audience and geo. Let's consider the main channels:

  • SMM. Platforms for promotion through targeted advertising: Facebook, Instagram, TikTok. To work, you need to buy ackeys, make creatives and set up targeting. 
  • Pros: such advertising has good coverage, flexible targeting.
  • Minuses: big competition, FB and TikTok blocks gambling ads and accounts due to anti-fraud system.

 

  • Contextual advertising (PPC). This is advertising in search engines. You set up campaigns by keywords and regions and pay for clicks on ads.
  • Pros: ads show users who are already interested in the topic.
  • Minuses: in popular geos the click rates can be high, and also RK needs to be constantly optimized.
  • Push notifications. These are messages that arrive on users' devices in the form of pop-ups. Users sign up for notifications, after which they receive advertising messages, and the notifications lead to a landing page with offers.
  • Pros: pooches are cheaper than other types of advertising, and also such advertising attracts more attention.
  • Minuses: a lot of low-quality traffic due to the fact that users perceive push notifications as spam.
  • SEO. It is the promotion of websites in search engines to get organic traffic. You create content that is optimized for search queries. Users find the site in search engines and click on links to offers.
  • Pros: organic traffic is stable and does not require constant investment, after reaching the top, you will not have to pay at all.
  • Minuses: high competition and results can wait from three months.
  • Email marketing. Sending offers to a base of subscribers. Users follow the link and take a targeted action.
  • Pros: higher engagement, you can work in the long term.
  • Minuses: you need to gather a quality base, improper customization of emails will kill the conversion rate.
  • ASO (App Store Optimization). ASO is the optimization of apps in Google Play and App Store to increase visibility and downloads. To do this, you need to enable optimization of app title, description, keywords and reviews.
  • Pros: bring a constant stream of traffic, after optimization traffic is cheap.
  • Minuses: gambling apps are often banned, you need time to collect keywords, semantics and create creatives
  • Popunder traffic. These are pop-ups that appear under an open browser page. The user sees the advertising window when closing the main page or switching tabs, is triggered and takes a targeted action
  • Pros: massive reach, low cost per click in tier-2 and tier-3 countries.
  • Minuses: low conversion rate compared to other sources, user annoyance.

Every traffic source is effective, it all depends on the GEO and the traffic allowed for the offer. For example, in tier-3 countries will work better popunder than in tier-1, as such a source will annoy people who already constantly see such ads.

SEO will show itself well in tier1 countries, as people are more often looking for casinos for entertainment, in contrast to tier-2 and tier-3 countries, where it is done impulsively.

Features audiences and creatives

The audience of casino players can vary greatly due to many factors including age, gender, country of residence and interests. To create a good creative or set up targeting you need to take into account:

Age. The data is different in each region, but the average is between 25 and 45 years old.

Gender. The average ratio of players around the world is as follows: Men - 70%, women - 30%.

Interests. People who play in casinos, as a rule, are prone to risk, as they are also fond of betting on sports, cyber sports, etc.

Player Portrait. Depending on the GEO, the audience has a different attitude to the casino, and as a consequence, a different reaction to the offerers. So, for example, for a player from the U.S. playing in a casino - more entertainment, so he should be enticed by interesting games, bonus system and events.

And for players in tier-2 and tier-3 countries, playing casino is a hope to hit the jackpot and live a life with a lot of yachts and girls. That's why creos with huge winnings, success cases, etc. convert so well in such GEOs.

Let's repeat: every country has its own peculiarities in terms of the target audience of players. Somewhere men and women can be equal, as, for example, in Kazakhstan. And, somewhere male players are the overwhelming majority, because of which the targeting settings and the creation of creatives can differ significantly.

Conclusion

Working with affiliate programs in the gambling industry requires a comprehensive approach and careful selection of offers. Many factors influence the success of a campaign - from choosing the right payment model and GEO targeting to preparing effective creatives for the audience. If you're a beginner, we advise you to choose one of the offers from the list and build up your hand on tier-3 countries.